About Army Reserve Ambassadors Association and Army Reserve Ambassador Program


The Army Reserve Ambassadors Association of the United States (ARAA)
The purpose of the Association is to support the national security of the United States by insuring a viable and healthy Army Federal Reserve component through a national imprint of senior leaders from the individual states, the District of Columbia, and the territories and possessions of the United States. The Association is organized exclusively for charitable, educational, and scientific purposes, including for such purposes, the making of distributions to
organizations that qualify as exempt organizations under section 501(c)(3) of the Internal Revenue Code, or the corresponding section of any future federal tax code.


The ARAA is a proud partner of the United States of America Vietnam War Commemoration.


The Army Reserve Ambassador (ARA) Program
The ARA Program was established in April 1998 for private citizens to promote awareness of the Army Reserve (AR) and the identified goals and objectives of the Chief of Army Reserve (CAR). Ambassadors are appointed by the CAR, via nomination from Regional Support Command/ General Officer commanders. Their function is similar to that of Civilian Aides to the Secretary of the Army (CASA), and they carry a protocol status equivalent to a major general.

While not all ARAs have military experience, many are retired officers or senior non-commissioned officers who wish to remain engaged in military affairs. Each state and territory has at least one ARA. Nominees cannot be actively-serving members of the Ready Reserve (Selected), Individual Ready Reserve or National Guard, Federal Government employees or Federal elected or appointed officials.

ARAs develop awareness and advocacy with community leaders and are vitally important bridges to communities across the Nation. They function at the state and local level and voluntarily represent the CAR without salary, wages or other benefits. Most beneficial is that they provide continuity over the long term; while local Army Reserve team leaders come and go, Ambassadors are vested in the community.

ARAs educate the public, community leaders and congressional staff offices about the capabilities and value of the AR and its Soldiers. They establish open lines of communication within these communities to help establish mutually supporting relationships with community leaders and community organizations. ARAs promote support for Soldiers and their Families during deployments and play an active role in facilitating community support through welcome home ceremonies and the Yellow Ribbon Program.

Not only do they build relationships that improve understanding and awareness of the AR within the business and civilian sectors, they also work with ESGR contacts, Military and Veteran Service Organizations, Employer Partnership Program Support Managers, and Family Readiness Groups on key Soldier and Family issues, including those that may have strategic implications and benefit across the Army Reserve.

An ARA Coordinator at each Readiness Command provides administrative support to and oversight of their respective regional Ambassadors.